Spotlight: Earth Day - Lessons in Sustainability with Shannon Stowell, CEO, ATTA and Greg Takehara, CEO, Tourism Cares
This Earth Day, we’re proud to share present our first ATTA & Travel Trends Adventure Series discussion focused on important lessons in sustainability. In this powerful episode, Travel Trends host Dan is joined by co-host Shannon Stowell, CEO of ATTA and together they interview the CEO of Tourism Cares Greg Takehara.
Greg & Shannon unpack the current state of sustainable travel and share many actionable insights on how the industry, along with travelers, can move past surface-level greenwashing to drive meaningful, long-term impact.
Key Highlights from this discussion include:
Environmental Responsibility: Moving beyond buzzwords, learn how real practices can protect delicate ecosystems.
Adventure Travel's Role: Did you know that adventure travel retains 65–70% of spending in local communities compared to only 10–15% for large-scale tourism? These numbers showcase the moral and economic power of mindful travel decisions.
Cultural Preservation: Why Travel is an important bridge to connect and honor diverse customs and traditions.
Human Connection: How this style of travel realizes the ultimate goal—forging connections that last a lifetime.
Key Upcoming Events to Learn More
Deepen your commitment to responsible travel with these powerful events curated by Tourism Cares and ATTA:
Tourism Cares’ Meaningful Travel Roadshow
Miami, FL - May
Pittsburgh, PA - October
Galveston, TX - November
ATTA Featured Events
AdventureNEXT in Bonito, Brazil - April
AdventureELEVATE in Denver, CO - May
Adventure Travel World Summit in Puerto Natales, Chile - November
As Shannon reminds us on this Earth day: “Once you destroy a culture or environment, some things are gone forever.” A profound and important reminder for us all.
Join us for this thought-provoking conversation and a call to us all—to travel responsibly, drive local impact, and honor the environments and communities we visit.
