This Earth Day, we’re proud to share present our first ATTA & Travel Trends Adventure Series discussion focused on important lessons in sustainability.  In this powerful episode, Travel Trends host Dan is joined by co-host Shannon Stowell, CEO of ATTA and together they interview the CEO of Tourism Cares  Greg Takehara.

Greg & Shannon unpack the current state of sustainable travel and share many actionable insights on how the industry, along with travelers, can move past surface-level greenwashing to drive meaningful, long-term impact.

Key Highlights from this discussion include:

• Environmental Responsibility: Moving beyond buzzwords, learn how real practices can protect delicate ecosystems.

• Adventure Travel's Role: Did you know that adventure travel retains 65–70% of spending in local communities compared to only 10–15% for large-scale tourism? These numbers showcase the moral and economic power of mindful travel decisions.

• Cultural Preservation: Why Travel is an important bridge to connect and honor diverse customs and traditions.

• Human Connection: How this style of travel realizes the ultimate goal—forging connections that last a lifetime.

Mark your calendars—Phocuswright Europe is heading to Barcelona from June 10-12, 2025, bringing the premier travel technology conference to the iconic Palau de Congressos de Catalunya, just steps away from the luxurious Gran Meliá hotel. With a new venue and an executive-driven agenda tailored specifically for the European market, this event promises to redefine the conversation on the future of travel.

Why is Phocuswright Europe a Must-Attend Event?

At the core of Phocuswright Europe is an intentional focus on senior leadership and decision-makers. “Our speakers are all CEOs and presidents,” shares Pete Comeau, Managing Director of Phocuswright. “The attendees are typically director-level and above.” This unique concentration of C-suite executives creates a high-impact environment for organic partnerships, quick deal-making, and live discussions that shape tomorrow’s travel landscape.

This Special Event Spotlight features exclusive coverage from the inaugural Les Grands Remous Conference in Québec City—a groundbreaking gathering focused on innovation and sustainability in tourism brought together by MT Labs and Destination Quebec.

 What to Expect:

• Expert Insights: Hear from influential speakers like Martin Lessard, Managing Director of MT Lab, and Robert Mercure, CEO of Destination Québec City, as they discuss the future of sustainable travel and cutting-edge technology and tourism initiatives.

• Visionary Entrepreneurs: Learn how trailblazers like JP Descheneau use AI to reinvent businesses, or explore the creative impact of Olivier’s eco-friendly electric camper vans.

• A Celebration of Québec: Discover why Québec City is a must-visit destination, with breathtaking winter scenes, Carnaval festivities, ice sculptures, and more.

Discover everything you need to know about ITB Berlin, the largest global travel trade show, with valuable insights from Debbie Rothe, Director of ITB. This special episode spotlights dives all the speakers, session plans and tips for making the most essential event for travel industry professionals.We cover the highlights to help you maximize your ITB Berlin experience: