Special Hospitality Series: Crafting Five-Star Luxury in Tuscany with Roberto Protezione
Step into Tuscan luxury with Episode 6 of our Special Hospitality Series in collaboration with Forbes Travel Guide. This week, our "Leaders Behind the Stars" spotlight falls on Roberto Protezione, General Manager of Castelfalfi, a 2,700-acre estate between Florence and Pisa. Under Roberto’s leadership, Castelfalfi transformed from a €250-per-night property into a €1,000+ ultra-luxury destination, earning a Forbes Travel Guide Five-Star rating on its first application.
With nearly two decades of experience in hospitality across Italy and the Middle East, Roberto has redefined Castelfalfi as a premier global luxury destination. The estate features a medieval castle, Tuscany’s largest golf course, an organic winery, a serene wellness spa, and villas amidst rolling historic hills. Recent upgrades include a penthouse suite designed by Stefano Ricci and a new event space for 400 guests.
At the core of Roberto’s vision is a people-first approach to hospitality. “Hospitality is really about caring for others,” he shares, emphasizing passion over technical skills.
Don’t miss this inspiring conversation with a leader redefining luxury in Tuscany.
We will be releasing new episodes every Thursday—don’t miss this exceptional 10-part series featuring hospitality leaders from Beverly Hills to the Seychelles.
