Special Hospitality Series: Jason Lurie on Revolutionizing Luxury Hotel Uniforms & Upcoming Trends in Hospitality Design

Forbes Episode artwork featuring photo of Jason Lurie

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How does a background in hospitality and fashion production lead to revolutionizing the luxury hotel industry? Join us as we chat with Jason Lurie, the mastermind behind Jalen Designs, who has turned the world of hospitality uniform design on its head. From his beginnings making costumes for Disney and Marvel to an unexpected pivot into outfitting elite private members clubs, Jason's journey is a testament to innovation and adaptability. Discover how a chance meeting with Forbes Travel Guide opened the doors to a global luxury market and learn about the meticulous approach Jason takes to understand each hotel's unique regionality and history.

Get ready to explore the cutting-edge trends of 2024 in hospitality uniform design, where fashion meets functionality in ways never seen before. Jason reveals how today's uniforms are moving away from traditional, logo-heavy designs towards more personalized, stylish garments that celebrate individuality while maintaining team cohesion. 

Learn about the game-changing benefits of modern fabric blends, the scalability of production for large hotel chains, and the versatility of using consistent base garments across various roles. As we wrap up, Jason shares how you can connect with Jalen Design for your next project, where he emphasizes the importance of a progressive uniform design in fostering a proud and engaged workforce.

Check out our first 3 Seasons of Travel Trends. Season 4 Starts in August!

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Special Hospitality Series: Tom Roelens on Launching Atlantis Dubai & The Power of Team Building in Ultra-Luxury Resorts

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Special Hospitality Series: Marc Langevin on Achieving Triple Five-Star Forbes Rating & Evolving Guest Experiences