S5/E2 How Travel Brands Can Leverage TikTok Influencers with Hannah Bennett, Head of Travel, TikTok
Discover how TikTok is transforming the way we plan, book, and experience travel in this episode with Hannah Bennett, Head of Travel at TikTok. With over 2.14 billion users globally, TikTok is now a powerhouse for travel brands and creators alike, connecting audiences through authentic, inspiring content.
Hannah shares her unique insights, from the platform's game-changing algorithm to the rise of trends like slow travel and "destination dupes." Learn how TikTok plays a role in every stage of the travel cycle—sparking wanderlust, helping with trip planning, and even boosting ROI for travel brands.
We’ll also explore the TikTok Creator Marketplace, practical ROI measurement tips, and inspiring success stories of brands thriving with authentic storytelling. Whether you're a travel brand or a creator, this episode is packed with actionable advice to help you redefine your travel marketing strategy.
👉 Listen to How Travel Brands Can Leverage TikTok Influencers Now
🔥 Season 5 Title Sponsors: TravelAI, Stay22, Propellic, Flight Centre, Collette, Flywire, Traveltek and Protect Group.
