S4/E14 World Travel Market, Digital Trends for 2025 & the Power of Podcasting with Matthew Gardiner
Imagine harnessing travel as a force for good. In this episode, we sit down with Matthew Gardiner, SVP at Finn Partners and Director of Travel Massive, London, to explore the industry’s transformative power. This episode highlights World Travel Market (WTM) in London, where Matthew and host Dan Christian unpack the latest trends in travel marketing, from SEO breakthroughs to brand innovation and loyalty programs. Discover how WTM’s “Travel Power” theme showcases the industry’s role in driving positive global change.
We also dive into the compelling rise of podcasts as a key engagement tool in travel, with Finn Partners’ insights highlighting their high engagement rates. Learn how the podcast format uniquely conveys complex stories, with successes like collaborations with the Malta Tourist Board and the Evening Standard. This conversation celebrates the expanding podcast ecosystem and its impact, as we share stories of past guests who have launched their own ventures, enriching the vibrant world of travel media.
Listen in to uncover the trends and strategies shaping the future of travel marketing, all while fostering emotional connections that redefine destination marketing in a post-pandemic world.
👉 Listen to World Travel Market, Digital Trends for 2025 & the Power of Podcasting with Matthew Gardiner Now
🔥 Season 4 Title Sponsors: Stay 22, TravelAI, Propellic and Northern Soul by Landsby
Season 4 Launched Aug 7th. New Episodes Every Weds! Check out our first 3 Seasons and our Special Hospitality Series with Forbes Travel Guide.
