S3E11: Navigating the World Together: The Group Travel Revolution
Join us on the Travel Trends Podcast as we embark on a journey through the evolving landscapes of culture, politics, and travel with Brian Jewell, VP & Executive Editor of The Travel Group Leader. As we explore his career path and the stories behind his compelling travel narratives, you'll gain a fresh perspective on how destinations become more than just points on a map. Brian's passion for the art of storytelling illuminates the crucial role of narrative in connecting with a location's true essence, inviting listeners to uncover the deeper layers of group travel journalism and the surprising enduring power of print media.
We discuss the unexpected appeal of print brochures and magazines in an era dominated by digital screens. Brian's insights reveal why physical media remain significant tools for igniting the desire to travel, despite our increasingly online lives. Our conversation then shifts to analyzing the broader trends that influence travelers' choices today — from destination decisions shaped by political affiliations to the growing desire for community driving the popularity of group travel. As we explore these shifts, you'll gain unique insights into the nuances of marketing travel to the American traveler and the potential for exploration to bridge cultural divides.
Curious to explore the stories that shape our understanding of the world through travel?
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Connect with Our Guest: https://grouptravelleader.com/
Season 3 episodes are sponsored by Propellic.
Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.
Visit Propellic.com to learn more.
