S2E4: The Contiki Journey - Connecting with New Generations in Global Travel
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Ready to gain valuable perspectives on Contiki’s adaption to new generations, inclusive marketing, shifts in consumer behaviour (including sustainability) and the transformative power of travel for young people? Well let us introduce you to Natasha Lawrence, the esteemed Commercial and Product Director at Contiki, for an engaging discussion on her fascinating career journey and unique perspectives on the resilience of the travel industry. Prepare to explore the core of Natasha's start in hospitality and her admiration for Red Carnation Hotels, understand the nuances of how Contiki and the Travel Corporation navigated the challenges of the pandemic through innovative strategies.
Natasha shares her journey into the travel industry, highlighting her formative experiences in hospitality and her deep admiration for Red Carnation Hotels and its CEO, Jonathan Raggett. Her passion for travel and new opportunities ultimately led her to Contiki. She discusses the innovative strategies employed by the Travel Corporation and Contiki to remain competitive and relevant throughout the pandemic's challenges. Natasha reveals how Contiki has evolved to meet the changing demands of new generations, emphasizing the importance of inclusive marketing strategies targeting diverse audiences, including the LGBTQ+ community. The conversation also covers significant shifts in consumer behavior, including the increasing influence of sustainability initiatives on travel choices, using the inspiring example of a unique initiative empowering women to become gondoliers in Venice. Furthermore, they explore the transformative impact of technology on customer relationships and the broader industry landscape, concluding with a discussion on the profound role of travel in the personal growth and development of young people.
Curious to explore the evolving landscape of youth travel and gain insights from a dynamic leader at Contiki?
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Connect with Our Guest: www.contiki.com
