S3E17: An Immigrant who Built an Afrocentric Platform - Charles Shima, Chief Storyteller, Tourifique
In this engaging conversation on the Travel Trends Podcast, we connect with Charles Shima, the inspiring Rwandan-Canadian entrepreneur who founded Tourifique. We trace his incredible journey from enduring the unimaginable during the Genocide against the Tutsi in Rwanda to becoming a force for change in Afro-centric travel.
We explore the deep experiences that not only built Charles' strength but also motivated him to build a platform that truly honors the vibrant cultures of Africa. He's creating ways for travelers to discover real, often unseen, local experiences. Throughout our talk, we discuss how African destinations are often missing from the bigger picture of global tourism and how Tourifique is actively working to bring these stories forward. Charles highlights why it's so important to have different voices in the travel tech world and the huge chance to offer fresh travel experiences for African American travelers and anyone wanting to explore this incredible continent. He shares some exciting travel trends for 2024, showing a growing interest in Afro-centric trips among younger people. We also touch on Africa's growing impact on global culture, its dynamic music and fashion scenes, and how travel influencers and content creators are changing how people see the continent.
Curious to hear about the power of travel and the rise of Afro-centric adventures?
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Connect with Our Guest: https://tourifique.ca/
Season 3 episodes are sponsored by Propellic.
Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.
Visit Propellic.com to learn more.
