S3E17: An Immigrant who Built an Afrocentric Platform - Charles Shima, Chief Storyteller, Tourifique
In this captivating discussion with Charles Shima, the visionary Rwandan-Canadian entrepreneur behind Tourifique, we explore his powerful journey from enduring the Genocide against the Tutsi's in Rwanda, to revolutionizing Afro-centric travel.
We discuss the profound experiences that not only shaped Charles resilience but also inspired him to create a platform that celebrates the richness of Africa's culture, offering travelers a gateway to genuine and underexplored local experiences. Throughout the conversation, we discuss the significant underrepresentation of African destinations in the global tourism landscape and how Tourifique is actively changing this narrative.
Charles highlights the importance of diversity in the travel tech industry and the major opportunity to provide new travel experiences for African American travelers and anyone looking to experience this amazing continent. He shares a number of fascinating travel trends for 2024, which show a rising interest in Afrocentric journeys among younger travelers. We also cover Africa's increasing influence on global trends, its dynamic music and fashion industries, and how travel influencers and content creators are reshaping perceptions of the continent.
We hope you enjoy this very inspiring conversation with Charles!
Season 3 episodes are sponsored by Propellic.
Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.
Visit Propellic.com to learn more.
